This workshop is designed to give you the skills you need to market your business via the Google search engine. Google is the number one search engine in the UK with approx. 90% share of the search engine market (approx. 70% – 80% in the world). There are Google tools that can help you gain page one presence on Google and track how your website and online marketing activities are performing to further develop online marketing campaigns.
A practical overview of these key tools will be provided – Google Places, Adwords, Merchant Center, Analytics and Webmaster. In addition their new social media platform Google + will be covered too. By the end of the day you will have learnt how to use these tools to gain page one presence for your customer base to be able to find you more often via the Google search engine. As well as how to track how these activities are performing to further improve over time.
Take a look at some of the testimonials we received from the delegates that attended the course.
“Thought that the course trainer was good and checked with everyone that they were following. Time was given to allow us to try each of the tools that we were being taught and that meant that we could ask questions which I liked. Advice before the course to have things set up was good. I couldn’t get onto google adwords because that had not been set up in advance but got to watch someone else look over it. Lunch was lovely.”
Kathryn Watts Fundraising and Marketing Officer at EDP
“Good course. It was good to understand how to read the results from the analytics and am looking forward to putting that to good use.”
Kirsty Sims Sales and Marketing Assistant at ICS
“Detailed and well explained.”
Alice Online Deputy Manager at Austins
“Great and informative.”
Doug Newman Sales and Marketing Manager Ski Weekend
“Enjoyable. Covered all the bases with lots to get back and practice.”
Paul Thyer – IT Manager
For more information about our Google Marketing course please take a look at the course overview. If you are looking for alternative training courses we off please take a look at our training courses.